ABOUT US
Established in 2012, IFACE INC. is a leading distributor of health and beauty products in the Philippines. The company began operations with the exclusive distributorship of the Australian brand BYS Cosmetics and has since expanded its portfolio to include multiple high-profile health and beauty brands
MISSION
To bring the world’s most desirable beauty, personal care and health brands to consumers by combining unrivalled local market insight, premium retail partnerships, and flawless operational execution.
VISION
To become the dominant player in the Philippines while evolving into the most trusted and innovative beauty platform bridging global brands with high-growth markets — empowering partners to launch, scale, and dominate in key Asian territories, select European
years in the distribution industry
total company growth 2020 vs. 2024
employees under iface inc.
partnered with 50+ global brands
IFACE brands available in 942+ stores nationwide
THE FOUNDERS
TONY CHUA
CEO
ANGIE GOYENA
CCO
WILLIAM NG
CFO
WHY PHILIPPINES
90M+
Heavy social media usage with about 90m active accounts shaping what people buy.
Strong Retail and e-commerce network, both online (lazada, shopee, tiktok shop) and tiktok shop) and offline (watsons, sm beauty, look).
25 yrs avg
With a median age of 25, the Philippines presents an attractive market for brands, as this youthful demographic is eager to embrace new products and trends, offering significant opportunities for growth and brand loyalty.
OUR CORE COMPETENCIES
EXCLUSIVE PARTNERSHIP AS A COMPETITIVE EDGE
IFACE has secured and maintained exclusive partnerships with leading retail chains such as Watsons PH and SM Beauty. This reflects our ability to access strategic distribution channels, enhance brand visibility, and deliver consistent value to both partners and consumers—a capability that is difficult for competitors to replicate.
OUR BRANDS
IFACE Inc. Partners With 50+ Global Brands And Drives Distribution Through SM Department Stores, Watsons, And Key Online Channels Including Watsons.Com.Ph, Shopee, Tiktok Shop, and Lazada PH.
OUR REACH
BRAND PARTNERSHIPS
Brand aggressively expanded together with Watsons, with the goal of being available in all Watsons and SM Beauty stores nationwide.
As K-beauty continues to rise in popularity, we brought Deoproce closer to Filipino consumers by making it available in almost all Watsons and SM Beauty stores across the country.
Leveraging its affordable price point, Bioten rapidly expanded its presence to connect with more consumers across the country in strong partnership with Watsons and SM Beauty.
FUTURE
GROWTH PLANS